According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
In collaboration with Amway Durables R&D we set off to tell the story of how Durables R&D is transferring their manufacturing and product knowledge to their Asian counterparts. The Transfer of Knowledge video needed to convey to Amway leadership, global employees, Board of Directors and IBO’s that quality and reliability will stay the same with the movement of manufacturing lines closer to the consumer. This video included productions shoots around the world in Michigan, China, Singapore and Malaysia.
In collaboration with Amway Durables R&D we set off to tell the story of how Durables R&D uses Change Control to document change, testing it, verifying that it works, and that it meets the expectations set forth by the given product. The Change Control video needed to convey to Amway leadership, global employees, Board of Directors and IBO’s that change is necessary, it’s how you manage the change before the product gets out into the field that will affect Amway’s ability to provide world class products to their customers.
In collaboration with Amway Durables R&D we set off to tell the story of how Durables R&D is using the Dashboard to monitor its supply chain at the granular level. The Dashboard allows engineers to identify anomalies and provide corrective action before Amway products ever reach the customers hands. The Dashboard video needed to convey to Amway leadership, global employees, Board of Directors and IBO’s that the Dashboard system is being used to improve the Amway Durables product brand reputation as well as provide world class reliability.
In collaboration with Amway Durables R&D we set off to tell the story of how Durables R&D is using Service Collaboration’s as a way to bring all the markets together to ensure world class service. The Service Collaboration video needed to convey to Amway leadership, global employees, Board of Directors and IBO’s that the develop of new technologies for use in the field, improvement of the customer experience and the cost savings within service would provide increase brand reputation within the markets.
In collaboration with Amway Durables R&D we set off to tell the inspirational story of Amway R&D’s commitment to world class innovation and service through the China Service Collaboration. The Service Collaboration video needed to depict to Amway leadership, global employees, Board of Directors the excitement, relationships and collaboration that is allowing for Durables service to continue to drive world class products. This video was also used as a way to build excitement and attendance before the first European Service Collaboration.
